What happens in Glasgow stays in Glasgow—except when Brad Pitt comes to town to film a potential zombie blockbuster, and the city transforms into Scotland's top destination spot so far this year. Calling it the "Brad Pitt effect," the Daily Mail notes that Scotland's No. 2 city boasted a 78.3% average hotel occupancy rate through August—when Pitt was in town filming World War Z—compared to 74.3% for Edinburgh.
The Rough Guide has dubbed Glasgow among the "cities which aren't capitals but should be," notes one Glasgow marketing exec, who champions the city's "shopping, night life, hospitality, green spaces ... the west end of the city (is) one of the most bohemian places in Europe." Gushes the leader of the city council: "This is fantastic news for Glasgow."