Dude, You're Losing an Account

Dell hires WPP to form one ad agency replacing the work of 800
By Peter Fearon,  Newser Staff
Posted Dec 3, 2007 1:22 AM CST
Dell CEO Michael Dell speaks at Oracle World Conference in San Francisco, Wednesday, Nov. 14, 2007. Dell announced it is giving all of its global advertising and marketing business to one firm, WPP.(AP...   (Associated Press)
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(Newser) – Computer giant Dell has chosen WPP to handle all of its global advertising and marketing - bringing to one agency $4.5 billion worth of billings that had been spread among an astonishing 800 agencies world wide. The Wall Street Journal reports Dell and WPP will strike a unique partnership to create a new firm that will handle all of Dell's product promotion business.

"We think with Dell there is a big opportunity to develop a fully integrated approach that goes across all the marketing and advertising disciplines," said Sir Martin Sorrell, chief executive of WPP. Mark Jarvis, Dell's chief marketing officer, forecasts: "We are going to have an agency relationship unlike any other."