Pioneer Blog Site Popular in Russia Sold

LiveJournal's new owners plan to add cash, expand globally
By Jim O'Neill,  Newser User
Posted Dec 3, 2007 3:03 PM CST
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(Newser) – A free blog site that pioneered personal web publishing among Russia’s intellectuals has been sold to a pair of entrepreneurs who promise to add cash and expand it globally, Reuters reports. Six Apart said it sold LiveJournal, which claims 14.3 million blog accounts and 20 million visitors a month—in the US, largely among teenage girls—to SUP. Terms were not disclosed.

SUP, backed by a Russian investor, will operate the site from San Francisco as LiveJournal Inc. Six Apart will continue to supply advertising and other services. LiveJournal, the fourth-most-popular US blogging service, began in 1999 as a way for a college student to keep in touch with his friends. Six Apart bought it in 2005.