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Pioneer Blog Site Popular in Russia Sold

LiveJournal's new owners plan to add cash, expand globally

By Jim O'Neill, Newser User

Posted Dec 3, 2007 3:03 PM CST

(Newser) – A free blog site that pioneered personal web publishing among Russia’s intellectuals has been sold to a pair of entrepreneurs who promise to add cash and expand it globally, Reuters reports. Six Apart said it sold LiveJournal, which claims 14.3 million blog accounts and 20 million visitors a month—in the US, largely among teenage girls—to SUP. Terms were not disclosed.

SUP, backed by a Russian investor, will operate the site from San Francisco as LiveJournal Inc. Six Apart will continue to supply advertising and other services. LiveJournal, the fourth-most-popular US blogging service, began in 1999 as a way for a college student to keep in touch with his friends. Six Apart bought it in 2005.

Computer keyboard. (Magnum Photos)

Blogging. (Getty Images)

Like MySpace, LiveJournal is popular among American teens. But in Russia, it has a different user base. (Associated Press)

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Pioneer Blog Site Popular in Russia Sold

LiveJournal's new owners plan to add cash, expand globally

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Online Spaces Snub Free Speech That Offends

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Young people turn from long posts to short tweets

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OTHER STORIES ON OUR RADAR

MySpace • Facebook • blogging • LiveJournal

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

Online Spaces Snub Free Speech That Offends

'Good corporate citizens' send blogs, photos, videos to the trashbin

MySpace Creator: We Had Video Chat Years Ago

People weren't ready for it then, but they are now: Tom Anderson

Latest Casualties of Facebook, Twitter: Blogs

Young people turn from long posts to short tweets

Cops Using Facebook to Bust Dumb Criminals

Lack of privacy can be a good thing for investigators

MySpace 'Mashup' Marks Surrender to Facebook

It's now all about entertainment, not social networking

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Newser By Users

Community

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