Missing the McRib? McYearn No Longer McDonald's brings back the boneless rib sandwich By Neal Colgrass, Newser Staff Posted Oct 24, 2011 3:36 PM CDT 56 comments Comments The McRib is back! (PRNewsFoto/McDonald's) (Newser) – America has apparently been salivating for the past year, and McDonald's is coming to the rescue. The mega-food-chain announced today it will be selling its McRib boneless barbecue pork sandwich nationwide until Nov. 14. Normally its franchises can choose whether to sell the sandwich, but a national release last year was so popular that execs decided to serve it up again across the country, the AP reports. So—why make the sandwich hard to get, if it's so popular? "Bringing it back every so often adds to the excitement," says marketing director Marta Fearon. And why call it a McRib when it lacks bones? "That gives it this quirky sense of humor," she says.