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Internet Advertising to Overtake Radio Spending

Forecaster sees $$$ shift happening by 2008

By Laila Weir,  Newser User

Posted Dec 3, 2007 2:46 PM CST

(Newser) – Spending on Internet advertising will overtake radio advertising next year, a forecaster predicted today. A major advertising agency CEO said the Internet would get 9.4% of the ad market worldwide in 2008, compared to 7.9% for radio, reports AP. The two media are neck-and-neck this year, with 8.1% and 8.2%, respectively.

ZenithOptimedia's chief said he expected 6.7% growth in global advertising spending next year, despite a slowing economy. He attributed this partly to the US presidential election, the Olympics, and the European soccer championships, which he forecast together would add $6 billion in ad spending worldwide. He said emerging markets accounted for the most growth, with slower growth in developed markets.

Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners at a Facebook announcement in New York, Monday, November 6, 2007.  The online hangout said Tuesday it plans to let companies target their advertisements on the site based on what its users and their friends buy and do...
Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners at a Facebook announcement in New York, Monday, November 6, 2007. The online hangout said Tuesday it plans to let companies...   (Associated Press)
Yahoo Inc. provided this screen shot of a Farechase Smart Ad.  Based on the weather reports and the restaurant listings you check out online, Yahoo Inc. has a good idea where you live. Based on searches you've done, the Web portal might also know where you want to go. (AP...
Yahoo Inc. provided this screen shot of a Farechase Smart Ad. Based on the weather reports and the restaurant listings you check out online, Yahoo Inc. has a good idea where you live. Based on searches...   (Associated Press)
A Yahoo! headquarters sign is shown in Sunnyvale, Calif., in this file photo from Jan. 22, 2007. Yahoo Inc. is greatly expanding its relationship with the newspaper industry, announcing the addition Monday, April 16, 2007 of four new publishing companies to a consortium that works with the Internet company to...
A Yahoo! headquarters sign is shown in Sunnyvale, Calif., in this file photo from Jan. 22, 2007. Yahoo Inc. is greatly expanding its relationship with the newspaper industry, announcing the addition Monday,...   (Associated Press)
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