Stores Turn Black Friday Into Black Midnight
Target, Macy's kicking off holiday shopping season earlier than ever
By Rob Quinn, Newser Staff
Posted Nov 1, 2011 1:00 AM CDT
Shoppers stand outside Macy's San Francisco store on Black Friday.   (Getty Images)

(Newser) – This year's Black Friday probably won't be the most lucrative for big American retailers—but for some, it will be the longest. For the first time, Macy's and Target are planning to open their doors and kick off the holiday shopping season at midnight on Thanksgiving night, where local laws allow. Macy's usually opens its door at 4am on Black Friday and other retailers are expected to nudge their hours up in response.

"In dollars and cents, it probably gives the retailers that are opening extra early another fraction of a day's sales," an analyst tells the Wall Street Journal. "But it does engender publicity, and in this environment, that is very valuable."

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Macy's Opening Midnight on Black Friday is...
21%
8%
15%
51%
3%
3%
Show results without voting
You Might Like
Comments
Showing 3 of 4 comments
realtruth
Nov 1, 2011 7:40 AM CDT
A stupid day to shop...
Barack_Must_Go
Nov 1, 2011 7:23 AM CDT
The Obama regime's Eric Holder has just announced that referring to the day after Thanks Giving as " Black Friday " is just another racist instrument of the white man , to demean poor black folks who could not afford to shop for all those great ' whites only ' deals.
normalaird
Nov 1, 2011 5:14 AM CDT
We all have less this year than last. http://bit.ly/tf77BW