Why, Oh Why, Would Chanel Name Perfume 'Jersey'?
New fragrance name was baffling, at first: Simon Doonan
By Evann Gastaldo, Newser Staff
Posted Nov 3, 2011 1:13 PM CDT
Chanel's Jersey perfume.   (Chanel.com)

(Newser) – Simon Doonan wasn’t sure what to think when, while flipping through Vogue, he discovered that Chanel’s new scent is named Jersey. “A fragrant homage to our Garden State, created by the legendary French fashion house?” Doonan wonders. Not quite: The name is actually an homage to cotton knit jersey fabric. Even so, Doonan found himself “a little concerned that the marketing folks at Chanel may have overestimated our ability to recalibrate our response to the word Jersey.” That changed when he set off to buy a bottle of the perfume and discovered it had sold out, he writes in Slate.

It would appear that, thanks in part to Jersey Shore and the Real Housewives, “Jersey is having an undeniable moment. Jersey is on a roll. Jersey is le dernier cri.” But arguably the best thing about Jersey, the state, is that no one from there would ever actually say “le dernier cri.” “It is virtually impossible to put on airs if you are from New Jersey,” Doonan concludes. Coco Chanel used to “go around saying absurd things … and inveighing haughtily against vulgarity. … If you were born in New Jersey, you need not waste your life tilting against the windmills of vulgarity: You can embrace it and become Snooki, which, upon reflection, seems like a hell of a lot more fun." Click to read Doonan's full column.

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Showing 3 of 15 comments
plain_speaking
Nov 4, 2011 9:00 AM CDT
For me..seeing "Jersey" alone means the state, But "Chanel" and "Jersey" together means the fabric...if you know Coco's story....its obvious...if you don't...well, you do now...
JackNelsonSteward
Nov 3, 2011 8:04 PM CDT
uhhh ... because it smells like a paper mill? a cow? a numbered pullover shirt? because they've never BEEN to "Jersey ...?" or maybe ... it smells like "erl," Oil. or maybe it's really "terlit" water.
cjd2008
Nov 3, 2011 6:15 PM CDT
PS @Nx-aka-DarkFrancis. Sweet login name. And "Amero-centric ignorance"? Stop trying to sound like an intellectual on a message board. Take your comments to NPR.com.