eBay is returning to Tokyo after 5 years away, teaming with Yahoo Japan on a cross-bidding website launching today. The auctioneer couldn’t make inroads in its first Japanese foray, a rare failure; the new Yahoo deal is the latest in a string of partnerships in Asia, including sites under development for China and Thailand, Reuters reports.
Yahoo Japan, one-third owned by Yahoo, controls the majority of the online auction market in the country. Its new Japanese-language service, Sekaimon ("gateway to the world"), will allow users to bid on eBay items. The auctioneer does roughly half of its auction and shopping business overseas; it’s also looking to get into more difficult markets like Vietnam.