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Conan Gets Just 41K More Viewers Than George Lopez

Looks like late-night host is no major windfall for TBS

By Kate Schwartz,  Newser Staff

Posted Nov 10, 2011 10:34 AM CST

(Newser) – George Lopez's late-night talk show got booted to midnight to make room for Conan O'Brien. Sacrifices have to be made in the quest for fortune, right? Eh, maybe. Turns out Conan is barely more popular than Lopez Tonight was. The redhead's TBS show officially turned one this week, and the first-year stats are nothing to write home about. Yahoo reports that he averaged 952,000 viewers a night, to Lopez's 911,000, per Nielsen. That's a serious drop from Conan's 4 million-viewer debut.

Combine slightly more viewers with the higher ad rates TBS was likely able to charge with Conan at the helm of the 11pm hour, and how does the network come out? Not on top, predicts the VP of research at Horizon Media. "Whatever ad-rate increase they got from marketers has to be offset by the cash TBS ponied up for O'Brien," which is rumored to be somewhere between $10 million and $15 million a year. "The question you have to ask is, 'What was the more financially prudent: Lopez or O'Brien?' I would vote for Lopez—but hindsight is 20/20."

In this publicity image released by Team Coco, Conan O'Brien, host of the new Conan show on TBS speaks during his monologue, Tuesday, Nov. 9, 2010.
In this publicity image released by Team Coco, Conan O'Brien, host of the new "Conan" show on TBS speaks during his monologue, Tuesday, Nov. 9, 2010.   (AP Photo/Team Coco, Meghan Sinclair)
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COMMENTS
Showing 3 of 11 comments
Shmeh
Nov 13, 2011 1:46 PM CST
Conan O'Brien the person is empirically, undeniably, intrinsically funny.  The talk show isn't always.  I think the late night talk show format is just done to death, regardless of host.  I think Conan has done a lot to breathe life into the genre and keep it as fresh as anyone could.  Conan is a terrific writer and improviser, I was hoping he would pioneer a new outlet for that after the NBC fallout instead of just finding a new place to do the same old thing.  Sure not many more people want to flip to TBS at that time of night than did previously, but I'll bet you anything there are way more people watching clips from Conan's show the next day at work than George Lopez could ever have boasted.  He's a great showman and way more dedicated an entertainer than any other living host can claim.
LollieDotCom
Nov 12, 2011 12:53 AM CST
When NBC screwed Leno for Conan, Conan loved it. When NBC screwed Conan for Leno, Conan cried like a little kid about it and acted like Jay Leno done him wrong.  Then when TBS screwed Lopez for Conan, again, Conan loved it.  So when TBS dumps him, get ready folks, we know his shtick, he'll again cast himself as the victim.  He got a millions of dollars severance package and still managed to make people feel sorry for him and mad at Jay.  Ten years from now when young people are saying "Conan, who?"  it will be exactly what he deserves. Sweet.  What goes around, comes around. They shoulda left Jay in place, they shoulda left George in place.  But no, they had to Conan up both shows. Dumb execs!
Ultraworld
Nov 11, 2011 4:00 PM CST
I think being on TBS is the ultimate curse. It's like Conan & Lopez fell off the face of the earth.

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