Starbucks Sells Juice, Preps New Health Chain

Coffee mega-chain acquires Cali juice maker
By Neal Colgrass,  Newser Staff
Posted Nov 12, 2011 2:16 PM CST
Starbucks barista Alex Igarta hands a coffee drink to a customer from a drive-up window at a store near the company's corporate headquarters Monday, Jan. 26, 2009, in Seattle.   (AP Photo/Elaine Thompson)

(Newser) – Coffee might be healthy—but juice definitely is. And Starbucks wants you to have your vitamins. Having bought a California fruit and veggie juice maker for $30 million, the coffee mega-chain is adding "super-premium juice" to the menu. It also plans to launch a health and wellness chain by mid-next year. "It's a natural evolution toward being more than just a one-trick pony," says one analyst. (But don't joke about Starbucks—which fired a barista over an anti-Starbucks song.)

My Take on This Story
Show results without voting  |