Despite modest ratings, CW show great at selling garments
(NEWSER) - CW’s Gossip Girl has enjoyed only so-so ratings in its first year, but it's become a major trend-setter in fashion for young women, the New York Times reports. Retailers say the show, which features rich and preppy teens, has a huge influence on sales, sort of like a Sex and the City for the younger set. In addition, many designers are incorporating the show’s look into their fall lineups. More»