PETA's New Target: Nintendo's Mario
When he wears the Tanooki suit, he promotes fur, it claims
By Kate Seamons, Newser Staff
Posted Nov 16, 2011 9:40 AM CST
Consumers join in as a group of Marios take over Westfield Horton Plaza in San Diego, Calif., on Friday, Nov. 4, 2011, and perform the “Tanooki Trot.”   (Casey Rodgers / AP Images for Nintendo of America)

(Newser) – PETA's latest target isn't exactly a celeb with a penchant for hitting the red carpet in fur. It's Mario. From the Nintendo game. No, seriously. PETA explains that in the game Super Mario 3D Land, the graphic character will do anything it takes to conquer his enemy and save the princess—"even wearing the skin of a raccoon dog to give him special powers. Tanooki may be just a suit in the game, but in real life tanuki are raccoon dogs who are skinned alive for their fur." Ergo, every time he dons his Tanooki suit, Mario sends a pro-fur message.

The Los Angeles Times points out that while the suit does give Mario the ability to sail through the air and attack villains with his tail, it appears to him from magic squares—no horrific animal slaughter involved. PETA, however, doesn't shy away from such slaughter: Its site features an awful video of a tanuki being bludgeoned and skinned; there, you'll also find PETA's Super Tanooki Skin 2D videogame, in which a skinned Tanooki goes after Mario in a bid to get his fur back. GeekSugar notes that the Tanooki tail is nothing new; click to read when Mario first donned it.

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Showing 3 of 25 comments
Nov 17, 2011 11:09 PM CST
PETA is insignificant. Jesus accomplished more during his time on earth.
Nov 16, 2011 9:41 PM CST
Why in the world does anyone, including PETA, think PETA is worth any sort of attention at all?
Nov 16, 2011 9:24 PM CST
maybe its an exaggeration...that an animal is skinned alive for its not gonna see the video...i accept that we use animals for food and their hides...that we perform medical experiments on them...but i want these things done humanely...with as little suffering as possible...if peta is using mario bros to point out a gross mistreatment ...all i can do is thank them for caring and letting people know