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October 13, 2008 3:07:34 AM CDT

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News Corp Gets That New-Time Religion

Posted Dec 5, 07 9:17 AM CST in Technology,  Business 

(Newser) – Rupert Murdoch's News Corporation has inked an eight-figure deal to buy Beliefnet, the US' most popular religion website, as a platform to promote the company's religious books and programming, the Wall Street Journal reports. Details of the transaction weren't released, but the site will become a part of News Corp's film and television division, Fox Entertainment Group, rather than the interactive media division.

Fox doesn't plan to integrate Beliefnet with MySpace, News Corp's other big web property, but the religion website will take on the advertising structure that Fox developed for social networking. Beliefnet currently has 3 million unique visitors a month, and 11 million registered for its newsletter. As for the site's new owner, the Guardian reports that Murdoch describes himself as a "practicing Christian" who attends church "quite a bit."

Sources Wall Street Journal, Guardian (UK)

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News Corp. Chairman and CEO Rupert Murdoch and his wife Wendi Deng leave a news conference following the News Corp. annual meeting, Friday Oct. 19, 2007 in New York. (AP Photo/Richard Drew)   (Associated Press)
News Corp. Chairman Rupert Murdoch smiles during a talk at Web 2.0 conference in San Francisco in this Oct. 17, 2007 file photo.   (Associated Press)
Rupert Murdoch arrives at the News Corp. building in New York Wednesday morning Aug. 1, 2007.   (Associated Press)
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