Qantas Has 'Epic PR Fail' With Twitter Campaign

We only actually like 36% of what shows up in our stream: study

(NEWSER) - A new study in the Harvard Business Review confirms what you probably already know if you've spent any time on Twitter: Just 36% of tweets are actually worth reading. Another 39% are "just OK," and a full quarter aren't worth your time. That's according to 1,443 users, who evaluated 43,738 tweets. The tweets that scored the best were funny or exciting thoughts, tweets that shared information or asked questions, and even self-promoting tweets—particularly those that included links. More»

Ex-boss never changed account password

(NEWSER) - If you’re going to fire the guy who ghostwrites your tweets, it’s probably best to change your password. Otherwise, that fired employee might just log in to your account to take his revenge. That’s what appears to have happened to one Mark Davidson, an "Internet sales & marketing professional" who recently sacked one of three ghostwriters. An ex-employee has been writing tweet after tweet ridiculing his former boss , Mediabistro notes. More»

Guess what? A lot of them should be followed by the general public

(NEWSER) - The US Army has some rules for social media use—but even if you’re not a soldier, you might do well to adhere to some of those rules. From the Atlantic Wire :

• On Facebook: DO “spell check every post prior to posting; the Army’s reputation is at stake.”
• On Facebook: DON’T “use social media (teen) language in professional posts (ex: i wanna b ur bff 2day & 4evr)."

Social network valuations head to the sky

(NEWSER) - Facebook and Google are among the companies circling Twitter and considering a colossal buyout deal, insiders tell the Wall Street Journal . The talks haven't gone anywhere yet, but the price under discussion is somewhere between $8 billion and $10 billion—roughly 100 times the amount of revenue Twitter, which lost money last year as it invested in expansion, expects to earn this year. More»

'Appeasement' measure dumps 5-year shut-down

(NEWSER) - Syrian authorities are lifting a 5-year-old ban on Facebook, YouTube and other Internet sites in a move seen as an attempt to appease the public and stave off the kind unrest rocking Egypt. The country's state-owned ISP is in the process of unblocking sites including Twitter and Blogspot, although Wikipedia is still blocked, the Next Web reports. More»