Facebook CEO Apologizes for Ad System

Users can disable service after wave of privacy complaints
By Nick McMaster,  Newser Staff
Posted Dec 5, 2007 5:07 PM CST
Facebook worker Ginnie Chan, left, works at Facebook headquarters in Palo Alto, Calif., Monday, Feb. 5, 2007. (AP Photo/Paul Sakuma)   (Associated Press)
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(Newser) – Facebook CEO's apologized today for the company's new advertising system and told users they can disable it, the Wall Street Journal reports. The system, which tracks users' web activities, raised a firestorm of complaints over privacy concerns. "We've made a lot of mistakes building this feature, but we've made even more with how we've handled them," Mark Zuckerberg wrote on the company's blog.

Zuckerberg says Facebook did not take privacy concerns seriously enough at the outset. Still, critics worry about the increasing use of user information listed on social networking sites for marketing purposes. "This (apology) is an attempt to hope the privacy mob will simply disappear into the digital ozone," said a consumer advocate.