How to pass the time while your wife’s in labor? Perhaps at the jewelry store. The New York Times profiles the trend of fathers rewarding their babies’ mothers with “push presents,” gifts for enduring pregnancy. Modern women “are likely to want some sort of tangible bonus” for their nine-months’ troubles, and their partners are rushing in with Louis Vuitton diaper bags.
Said one woman who received earrings from a grateful daddy, “It was the perfect present to make a frazzled, sleep-deprived, first-time mommy feel absolutely glamorous.” In a sign the custom's catching on, only 40% of pregnant women deem their baby sufficient reward. Other observers say if men want to step up, they should put on an apron or pick up a mop.