The Year's Priciest Domain Names Top honors went to Social.com, which sold for $2.6M By Kate Seamons, Newser Staff Posted Dec 19, 2011 3:45 PM CST 1 comment Comments $1 million ... for this (DomainName.com) (Newser) – This year was a cheap one for buying domain names—relatively speaking. Sex.com sold for a wild $13 million last year, but 2011's top honors went to a domain name that cost the lucky buyer just $2.6 million. What was it? Social.com (which currently returns a "server not found" page). Business Insider used DN Journal's stats to present the top 15 biggies (excluding sales of domain names that also included other assets). The other big sellers: DomainName.com: this thrilling name sold for a cool $1 million Aktien.de: the German word for "stocks," this site went for $725,000 VU.com: the current home of the Virtual Universe Corporate, a Canadian tech company, sold for $700,000 Runningshoes.com: no big surprise as to what you'll find here, a domain name that tied for 4th, thanks to its $700,000 price Click for the rest of the top 15, which, of course, includes a .xxx site.