Starbucks Bans Blonde Jokes
Chain launches 'coffee for non-coffee drinkers'
By Rob Quinn, Newser Staff
Posted Jan 13, 2012 6:40 AM CST
Heard the one about the blonde? You won't from Starbucks chief Cliff Burrows, seen here introducing the new blend.   (AP Photo/Starbucks)

(Newser) – Starbucks launched its new, mellower "Blonde" roast this week, and it doesn't want to hear any baristas sniggering about the name. "We were told at a regional rally there are absolutely no Blonde jokes to be told around the coffee whatsoever. It will be a written offense if so," a worker writes at Starbucks Gossip. Starbucks introduced the lighter roast after surveys found that an estimated 54 million Americans prefer a lighter roast than the chain's signature bold roast, the Chicago Tribune notes. The manager of Starbucks' flagship Chicago store describes the Blonde roast as "coffee for the non-coffee drinker."

(Update from a Starbucks rep: "Starbucks has no policy or directive to penalize our partners for joking about our new Blonde Roast Coffee or any other product. We are also not aware of a company meeting discussing this false policy nor was a meeting to discuss such a topic ever scheduled.")

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Showing 3 of 19 comments
finkster
Jan 13, 2012 12:29 PM CST
coffee for the non-coffee drinker?.....that's called TEA....
Twiny
Jan 13, 2012 11:23 AM CST
A Blonde Roast? What the hell is a Blonde roast? If you give something a stupid name, the jokes will come...
WarmWeatherGuy
Jan 13, 2012 8:18 AM CST
A blonde and a redhead met in a bar after work for a drink, and were watching the 6 O'clock news. A man was shown threatening to jump from the Brooklyn Bridge. The blonde bet the redhead $50 that he wouldn't jump, and the redhead replied, "I'll take that bet!" Anyway, sure enough, he jumped, so the blonde gave the redhead the $50 she owed. The redhead said "I can't take this, you're my friend." The blonde said "No. A bet's a bet". So the redhead said "Listen, I have to admit, I saw this on the 5 O'clock news, so I can't take your money". The blonde replied, "well, so did I, but I never thought he'd jump again!"