Starbucks Bans Blonde Jokes
Chain launches 'coffee for non-coffee drinkers'
By Rob Quinn, Newser Staff
Posted Jan 13, 2012 6:40 AM CST
Heard the one about the blonde? You won't from Starbucks chief Cliff Burrows, seen here introducing the new blend.   (AP Photo/Starbucks)

(Newser) – Starbucks launched its new, mellower "Blonde" roast this week, and it doesn't want to hear any baristas sniggering about the name. "We were told at a regional rally there are absolutely no Blonde jokes to be told around the coffee whatsoever. It will be a written offense if so," a worker writes at Starbucks Gossip. Starbucks introduced the lighter roast after surveys found that an estimated 54 million Americans prefer a lighter roast than the chain's signature bold roast, the Chicago Tribune notes. The manager of Starbucks' flagship Chicago store describes the Blonde roast as "coffee for the non-coffee drinker."

(Update from a Starbucks rep: "Starbucks has no policy or directive to penalize our partners for joking about our new Blonde Roast Coffee or any other product. We are also not aware of a company meeting discussing this false policy nor was a meeting to discuss such a topic ever scheduled.")

View 1 more image
More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Starbucks Bans Blonde Jokes is...
Show results without voting
You Might Like
Showing 3 of 19 comments
Jan 13, 2012 12:29 PM CST
coffee for the non-coffee drinker?.....that's called TEA....
Jan 13, 2012 11:23 AM CST
A Blonde Roast? What the hell is a Blonde roast? If you give something a stupid name, the jokes will come...
Jan 13, 2012 8:18 AM CST
A blonde and a redhead met in a bar after work for a drink, and were watching the 6 O'clock news. A man was shown threatening to jump from the Brooklyn Bridge. The blonde bet the redhead $50 that he wouldn't jump, and the redhead replied, "I'll take that bet!" Anyway, sure enough, he jumped, so the blonde gave the redhead the $50 she owed. The redhead said "I can't take this, you're my friend." The blonde said "No. A bet's a bet". So the redhead said "Listen, I have to admit, I saw this on the 5 O'clock news, so I can't take your money". The blonde replied, "well, so did I, but I never thought he'd jump again!"