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TUESDAY, NOVEMBER 24, 2009
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LinkedIn Goes 2.0

Networking site revamps image to keep up with rivals

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(Newser) – LinkedIn will start allowing user-created applications as part of an effort to keep up with social networking competitors like Facebook and MySpace, PC World reports. The professional networking site said today it has redesigned its home page and plans to display relevant BusinessWeek stories on users' profiles, as well as highlighting stories their colleagues are reading.

"When we look forward to 2008, we see people and professionals more and more going beyond the connections and actually using LinkedIn to make themselves more productive on a daily basis," a rep said. The company said it would support the application programming interfaces for Google's OpenSocial development platform. Facebook also recently decided to let developers create applications for its site.

LinkedIn Corporation chairman Reid Hoffman poses at the annual Allen and Co.'s media conference, Friday, July 13, 2007, in Sun Valley, Idaho. LinkedIn is a business-contact networking site whose ranks have swelled to 12 million in just four years. (AP Photo/Douglas C. Pizac)
LinkedIn Corporation chairman Reid Hoffman poses at the annual Allen and Co.'s media conference, Friday, July 13, 2007, in Sun Valley, Idaho. LinkedIn is a business-contact networking site whose ranks...   (Associated Press)
LinkedIn, seen here in this homepage screenshot, may be poised to become the Facebook of the business world.
LinkedIn, seen here in this homepage screenshot, may be poised to become the Facebook of the business world.   (Linkedin.com)
As LinkedIn introduces the personal profile feature, some observers are ready to declare it
As LinkedIn introduces the personal profile feature, some observers are ready to declare it "Facebook for grown-ups."   (store.linkedin.com)
Lloyd Taylor, Vice President of Technical Operations, LinkedIn (Photo
Lloyd Taylor, Vice President of Technical Operations, LinkedIn (Photo   (Associated Press)
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