Aiming to establish itself as an innovator, Ask.com is allowing users to have their search requests deleted within hours, the AP reports. The fifth-most-popular search engine with just 3% market share, Ask.com is taking a huge leap toward being the web’s least intrusive search option. "We definitely want to stand out from the other guys," says a senior VP.
Google, which boasts 55% market share, saves personal info for 18 months, and Yahoo (19%), Microsoft (14%), and AOL (4%) store data for over a year. AskEraser, which launches today, flies in the face of rivals’ claims that they need to hold on to requests to better know their and improve targeting of ads.