It's Here: Facebook Files for $5B IPO Company's ticker symbol will be FB By John Johnson, Newser Staff Posted Feb 1, 2012 4:04 PM CST 0 comments Comments Facebook CEO Mark Zuckerberg in a file photo. (AP Photo/Paul Sakuma, File) (Newser) – Mark Zuckerberg's little startup filed papers with the SEC today to become a publicly traded company. Some of the Facebook particulars: The company says it plans to raise $5 billion, but that figure is expected to rise to perhaps $10 billion by the time the big day arrives in the spring. (The AP thinks the stock will debut in May.) The Wall Street Journal pegs the company's potential value at between $75 billion and $100 billion. The ticker symbol will be FB, though the filing didn't specify which exchange would be used for trading, notes MarketWatch. The company reported $3.7 billion in revenue in 2011, up from about $2 billion in 2010. Analysts expected $4.3 billion, says the Journal. A Zuckerberg quote from a letter to future shareholders: "We don't build services to make money; we make money to build better services. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits." TechCrunch has the full text here. Facebook should shatter the figures from 2004 IPO of Google, which raised $1.9 billion and valued the company at $23 billion. See the filing for yourself here.