Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Quite Literally, Chinese Aren't Saying 'Google'

Language barrier keeps search engine a bit player in big market

By Matt Cantor,  Newser Staff

Posted Dec 12, 2007 2:43 PM CST

(Newser) – "Google" is a verb in many dictionaries, but the challenge of pronouncing it in Chinese has spelled trouble for the planet’s biggest search engine. "G-O-O-G-L-E is not a normal Chinese spelling and people don't pronounce it right," one Google exec tells Bloomberg of China, where the company holds less than half the market share of leader Baidu.

The "gle" sound has no equivalent in Chinese, so “most people call us ‘go go’,” the exec says. China boasts the second-most Internet users worldwide, but Google earned less than 1% of its revenue there last year. To help address the problem, the company bought domain "G.cn" to fight spelling issues, and has its largest non-US engineering team on the case.

Google Inc. CEO Eric Schmidt, right,  and  President of Google Greater China Kai-Fu Lee, left, give a press conference in Beijing China Friday April 27, 2007.Google Inc., No. 2 in China's Web search market, is expanding its investment and technology in an effort to make up for its late...
Google Inc. CEO Eric Schmidt, right, and President of Google Greater China Kai-Fu Lee, left, give a press conference in Beijing China Friday April 27, 2007.Google Inc., No. 2 in China's Web search market,...   (Associated Press)
Chinese walk past the Google offices in Beijing, China Friday April 27, 2007. (AP Photo/Elizabeth Dalziel)
Chinese walk past the Google offices in Beijing, China Friday April 27, 2007. (AP Photo/Elizabeth Dalziel)   (Associated Press)
Kai-Fu Lee, president of Google China, speaks at the Committee of 100 Conference on Friday, April 20, 2007 in New York. (AP Photo/Mark Lennihan)
Kai-Fu Lee, president of Google China, speaks at the Committee of 100 Conference on Friday, April 20, 2007 in New York. (AP Photo/Mark Lennihan)   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

China to Google: Stop Sending Users to Hong Kong

China Blocks Google Over Porn, Foreign Search

China Lashes Out at Search Engines Over Porn

China's Top Search Engine Is Piracy Hub: US

All Googlers Get 10% Raise


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne