Sure, the New York Giants won the game itself, but Doritos was the big winner of the Super Bowl contest that really mattered—the ad race. Doritos' baby bungee scored the most Twitter mentions, a big 48,498 tweets, reports the Wall Street Journal; it also took the top spot on USA Today's Ad Meter. H&M's ad, featuring a tattooed and underwear-clad David Beckham, was next with 43,536 tweets, and Pepsi took third with 39,242.
But it's not just about getting noticed: Leaving a positive impression is important, too. And on that score, M&M's was the top ad with a 41% "sentiment" rating, according to the ad firm Mullen. Doritos came in second with 29%, and VW third with 26%. On the USA Today chart, a second Doritos ad came in second, followed by Bud Light's beer-fetching dog and M&M's. But for many, Clint Eastwood's inspiring Chrysler ad, "It's Halftime in America," was the real standout. "WOW!" wrote multiple bloggers on the Wall Street Journal blog of the ads. "Lordy was that good. Good? Great!" wrote one former advertising executive.