Today, on the bicentennial anniversary of Charles Dickens' birth, it is pertinent to ask: 'what is the author worth?'
Interbrand consultancy, in an exclusive piece of research for the BBC, has put a value to the Dickens brand of £280m a year to the UK economy. Dickens books continue to sell, bringing in almost £3m a year and adaptations of his work for TV and film bring in £34m with a further £64m for theatrical adaptations.
Tourism makes up the majority of the figure with visits to Dickens themed museums and exhibitions. His name appears above many a U.K. pub and curiosity shop. There are Dickens-themed tea towels, coffee mugs and t-shirts, even a beer named after one of his most memorable characters - Micawber Mild.
Two centuries after his birth, from humble beginnings to becoming a self-made, wealthy man with a string of bestsellers, he continues to generate millions that even Ebeneezer Scrooge could hardly dream of.
Today's Google doodle honours the author featuring Victorian characters from his literary works.
http://www.google.ie/logos/2012/dickens-2012-HP.jpg Read the full article.