Arizona Bill Would Expose Airbrushed Ads

Photoshopped models would require disclaimer
By Dustin Lushing,  Newser Staff
Posted Feb 15, 2012 4:27 PM CST

(Newser) – If you're going to airbrush a woman in an ad, you must include a disclaimer exposing the wrinkle-hiding, curve-thinning lie—at least if an Arizona lawmaker gets her way. The proposed bill seeks to make it illegal in the state for advertisers to enhance a photograph without attaching a note that reads: "Postproduction techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved," reports the Arizona Republic.

The bill appears to be the first in any state to tackle the issue, even if it stands "little to no chance of success," notes the Republic. Still, state Rep. Katie Hobbs, a Phoenix Democrat, is happy just to raise awareness. "We need to bring attention to these body-image issues, especially with young girls," she said. "Girls need to know that they don't have to look perfect." The UK has similar measures already on the books.

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