AOL founder Steve Case’s foundation is launching a major online charity drive today, aimed at using social networks and encouraging small-scale donors to join the ranks of millionaires. The drive consists of a new app, “causes” on Facebook, and a spread in this Sunday’s Parade Magazine. Facebook has 50 million users and Parade has 70 million readers.
"It's no longer reserved for the elite," said the GlobabGiving chief. “These online tools enable it to go mainstream and enable it to become democratized." The Case Foundation has partnered with non-profits Network for Good and GlobalGiving to create a searchable online database of charities. Donors will be able to see videos and photo showing how their money is going to use.