Lin Seeks to Trademark 'Linsanity'
Meanwhile, the Knicks' streak finally ends
By Mark Russell,  Newser Staff
Posted Feb 18, 2012 5:51 AM CST
Jeremy Lin of the New York Knicks drives against the New Orleans Hornets at Madison Square Garden on Feb. 17.   (Getty Images)
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(Newser) – "Linsanity," the exciting play of unlikely basketball hero Jeremy Lin, may belong to the world, but "Linsanity" the word, that belongs to Jeremy Lin—or so says Lin. The newest New York Knick star has applied for a trademark on the term with the US Patent and Trademark Office, says NBC News. Lin made the $1,625 application on Monday for the patent protection for his name and "Linsanity" on a huge swath of merchandise, including T-shirts, sweatshirts, jackets, robes, caps, slippers, sandals, and pajamas.

Getting the patent won't be a slam dunk, though. Two men in California already applied for the trademark, reports the Huffington Post. Although one of those men, who owns the website Linsanity.com, could be in trouble, not just for the name, but for selling clothes and gear in the Knicks blue and orange colors and mentioning the "Garden" (short for Madison Square Garden). "It's clear that he is trying to sell merchandise using the New York Knicks brand," said a trademark attorney. "He should be very careful." (The Knicks' win streak finally ended last night, and Lin had a sub-par game for once. Click for that.)