Ann Romney Joins Pinterest
Wanna-be first lady early adopter of rising social network
By Rob Quinn, Newser Staff
Posted Feb 22, 2012 12:45 AM CST
Ann Romney's Pinterest page.   (PInterest)

(Newser) – Mitt Romney's wife has signed up for up-and-coming social network Pinterest, dubbed "digital crack for women" by the Washington Post. Users of the site add photos to "virtual pinboards," and Ann Romney's page currently has seven, including recipes, campaign photos, and patriotic pics, the Post notes. The digital director for Mitt's campaign says Ann Romney is doing the pinning herself, with some help from family members.

Pinterest's popularity is surging, not least because the ability to create a "virtual hope chest" makes it particularly appealing to women, according to self-confessed Pinterest addict Petula Dvorak at the Post. Gawker's Adrian Chen points to another reason why the site appeals to Romney: Pinterest's focus on homemaking and its air of "relentless, almost eerie perfection" has made it "so popular with Mormons that it's practically the Utah of social networks," he writes. Romney is the first campaign wife to promote her Pinterest page. Callista Gingrich and Michelle Obama are both on Twitter. Ann Romney also has a Facebook page.

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Showing 3 of 6 comments
Feb 23, 2012 12:29 PM CST
Ya..we're all impressed..NOT!
Feb 22, 2012 10:11 AM CST
I feel sorry for his wife, Ann. Did you know the Mormons believe that husbands have a secret first name for their wives for when they are in heaven? The wives do NOT have the same privilege having a secret name for their husbands. Why? Because in the LDS Church, men are superior to women. Sick.
Feb 22, 2012 8:40 AM CST
Bet she didn't read the TOS. Excerpt: "By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Service."