Ann Romney Joins Pinterest

Wanna-be first lady early adopter of rising social network

By Rob Quinn,  Newser Staff

Posted Feb 22, 2012 12:45 AM CST

(Newser) – Mitt Romney's wife has signed up for up-and-coming social network Pinterest, dubbed "digital crack for women" by the Washington Post. Users of the site add photos to "virtual pinboards," and Ann Romney's page currently has seven, including recipes, campaign photos, and patriotic pics, the Post notes. The digital director for Mitt's campaign says Ann Romney is doing the pinning herself, with some help from family members.

Pinterest's popularity is surging, not least because the ability to create a "virtual hope chest" makes it particularly appealing to women, according to self-confessed Pinterest addict Petula Dvorak at the Post. Gawker's Adrian Chen points to another reason why the site appeals to Romney: Pinterest's focus on homemaking and its air of "relentless, almost eerie perfection" has made it "so popular with Mormons that it's practically the Utah of social networks," he writes. Romney is the first campaign wife to promote her Pinterest page. Callista Gingrich and Michelle Obama are both on Twitter. Ann Romney also has a Facebook page.

Ann Romney's Pinterest page.   (PInterest)
« Prev« Prev | Next »Next » Slideshow
SHARE YOUR TAKE: Twitter Facebook
Check out another Brilliant story: Weird Al Nabs His First No. 1 Album
72%
Annoying
16%
Hilarious
0%
Intriguing
2%
Depressing
10%
Brilliant
0%
Scary
To report an error on this story, notify our editors.

NEWS FROM OUR PARTNERS
Other Sites We Like:   The Street   |   MSN Living   |   PopSugar Tech   |   RealClear   |   24/7 Wall St.   |   Biography   |   Barstool Sports   |   OK!