Adele Gets Record Bump in Sales From Grammy's
Album '21' sees increase of 207%
By John Johnson,  Newser Staff
Posted Feb 22, 2012 7:23 PM CST
Adele wins the award for best British Female Solo Artist during the Brit Awards 2012 at the O2 Arena in London Tuesday.   (AP Photo/Joel Ryan)

(Newser) – Adele's big night at the Grammy's (six wins) was sure to translate into increased sales, but the numbers came in better than anyone expected: Her album 21 went from selling 237,000 copies last week to 730,000 this week, reports Billboard. That one-week increase of 493,000, or 207%, is the biggest since Nielsen SoundScan began tracking such things in 1991. The album, which also has sold more than 7 million downloads on iTunes, stayed at No. 1 for the 21st consecutive week.

"Which leads us to wonder how massive Adele would be if the record industry hadn't collapsed over the past decade," adds Rolling Stone.