Adele Gets Record Bump in Sales From Grammy's

Album '21' sees increase of 207%
By John Johnson,  Newser Staff
Posted Feb 22, 2012 7:23 PM CST
Adele wins the award for best British Female Solo Artist during the Brit Awards 2012 at the O2 Arena in London Tuesday.   (AP Photo/Joel Ryan)

(Newser) – Adele's big night at the Grammy's (six wins) was sure to translate into increased sales, but the numbers came in better than anyone expected: Her album 21 went from selling 237,000 copies last week to 730,000 this week, reports Billboard. That one-week increase of 493,000, or 207%, is the biggest since Nielsen SoundScan began tracking such things in 1991. The album, which also has sold more than 7 million downloads on iTunes, stayed at No. 1 for the 21st consecutive week.

"Which leads us to wonder how massive Adele would be if the record industry hadn't collapsed over the past decade," adds Rolling Stone. (Read more Adele stories.)

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