Say Hello to 'Generation C'
People 18 to 34 are 'connected,' says Nielsen
By John Johnson, Newser Staff
Posted Feb 23, 2012 5:28 PM CST
'Generation C' is plugged in.   (Shutterstock)

(Newser) – Nielsen wants "Generation C" to be the descriptor of choice for 18- to 34-year-olds, notes Mashable. Why is it better than "Generation Y" or "Millennials"? Because the "c" stands for connected, and Nielsen provides new stats today to bolster its case:

  • Gen C'ers make up only 23% of the population, but they more than make up for that when it comes to watching online video (27%), visiting social networks or blog sites (27%), owning tablets (33%), and using a smartphone (39%).

“Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike,” says Nielsen. “Generation C is engaging in new ways and there are more touch points for marketers to reach them.”

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Showing 3 of 22 comments
the bookchuck
Feb 24, 2012 3:53 PM CST
Since these names were/are made up by and for the marketers, not having or using one would seem to indicate that this generation CAN'T be marketed to. Heaven forbid! Good Luck, Kids. If anything, pick your own label, and keep that AdBlock set at "Kill".
Feb 24, 2012 9:02 AM CST
C for Co-dependent is better. As their 'connected' is just a crutch.
Feb 24, 2012 7:18 AM CST
It's true that age grouping isn't at all line the previous selfish short sited generations.