Say Hello to 'Generation C'

People 18 to 34 are 'connected,' says Nielsen

By John Johnson,  Newser Staff

Posted Feb 23, 2012 5:28 PM CST

(Newser) – Nielsen wants "Generation C" to be the descriptor of choice for 18- to 34-year-olds, notes Mashable. Why is it better than "Generation Y" or "Millennials"? Because the "c" stands for connected, and Nielsen provides new stats today to bolster its case:

  • Gen C'ers make up only 23% of the population, but they more than make up for that when it comes to watching online video (27%), visiting social networks or blog sites (27%), owning tablets (33%), and using a smartphone (39%).

“Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike,” says Nielsen. “Generation C is engaging in new ways and there are more touch points for marketers to reach them.”

'Generation C' is plugged in.   (Shutterstock)
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