Campaign Ad Spending Sticks With Local TV, Ignores Web

70% of $3B spend will still go to television

By Lucas Laursen, Newser Staff

Posted Dec 14, 2007 11:46 AM CST

(Newser) – This cycle's presidential candidates may have embraced grassroots web campaigns, but they have yet to spend significant sums on web advertising, the Wall Street Journal reports. Instead, they are sticking to local network television ads, which will account for 70% of an estimated $3 billion in advertising dollars. Evan Tracey, an advertising analyst, told the Journal that local TV ads “drive up the volume and get voters to notice you.”

Tracey argues that the web is problematic for, say, a 30-second message, or an attack ad, because the user has to want to see it. “You will see record spending on Internet advertising in this cycle,” he says, "but it will still amount to little more than a rounding error when put next to the money spent on television."

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Campaign Ad Spending Sticks With Local TV, Ignores Web

70% of $3B spend will still go to television

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Campaign Ad Spending Sticks With Local TV, Ignores Web

70% of $3B spend will still go to television

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OTHER STORIES ON OUR RADAR

advertising • campaign • Internet advertising • election

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

Arizona Bill Would Expose Airbrushed Ads

Photoshopped models would require disclaimer

Pit Bull Owners Savage McDonald's Ad

'Risky' McBites ad pulled after outcry

Super Bowl Ads Sell Out, and 30 Seconds Cost...

...about $3.5M, up from last year's $3M

Coming Soon to Your News Feed: Ads

But tech writers don't think you'll mind too much

Chicken Chain Yanks Mugabe Ad After Threats

'Last dictator standing' spoof didn't amuse his supporters

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Newser By Users

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