Saying "sorry" has become a necessary skill for tech execs, Forbes reports—from AMD's CEO, who apologized yesterday for delaying its latest chip launch, to Facebook's founder, who begged forgiveness after an advertising program violated users' privacy. The frequency of technology leaders' public contrition testifies to the power of the Internet to amplify consumer discontent—and force companies to listen.
PR experts rate Facebook and Apple leaders high for "sorry" skills. Steve Jobs won points for a quick fix after slashing the iPhone's price within two months of the $600 release. They gave thumbs down, though, to Yahoo's CEO for his reluctant apology after his company released email records that helped the Chinese government send a journalist to jail.