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Rush Limbaugh Advertisers' Exodus Hits 45

Rock band Rush joins advertisers departing radio show

By Rob Quinn,  Newser Staff

Posted Mar 7, 2012 6:05 AM CST | Updated Mar 7, 2012 10:34 AM CST

(Newser) – The stampede for the exits from Rush Limbaugh's radio show is showing no signs of slowing down: Some 45 advertisers have now pulled their ads, according to Media Matters, which is keeping a running tally. Many of them, including the Girl Scouts and Netflix, say they had bought advertising time without knowing their commercials would air during Limbaugh's show, Politico reports. Other big-name exits: JC Penney and Capital One. Adding insult to injury, Canadian rock band Rush has asked Limbaugh's show to stop using its music, saying doing so "implies an endorsement of the views expressed." A lawyer for the band issued a cease-and-desist letter.

But as dozens of advertisers flee, a handful are moving in the other direction. SeekingArrangement.com—which calls itself "the world’s largest sugar daddy and sugar baby dating website"—has announced plans to advertise on the show, and pro-Newt Gingrich super PAC Winning Our Future says it has expanded its Limbaugh ad buy, NPR reports. Also in the pro-Rush column: Sarah Palin, who defended Limbaugh while speaking to reporters after voting in Alaska yesterday, and Bill Maher, who yesterday tweeted, “Hate to defend #RushLimbaugh but he apologized, liberals looking bad not accepting. Also hate intimidation by sponsor pullout.” Limbaugh reassured listeners today that "everything's cool."

We hereby demand that you immediately stop all use of Rush’s music and confirm that you will do so, the band's lawyer said in a letter to Limbaugh.
"We hereby demand that you immediately stop all use of Rush’s music and confirm that you will do so," the band's lawyer said in a letter to Limbaugh.   (Getty Images)
Rush Limbaugh on the sideline before an NFL game between New England Patriots and the Indianapolis Colts, Sunday, Nov. 15, 2009.
Rush Limbaugh on the sideline before an NFL game between New England Patriots and the Indianapolis Colts, Sunday, Nov. 15, 2009.   (AP Photo/Nam Y. Huh)
Rush Limbaugh speaks at 'An Evenining With Rush Limbaugh' event May 3, 2007 in Novi, Michigan.
Rush Limbaugh speaks at 'An Evenining With Rush Limbaugh' event May 3, 2007 in Novi, Michigan.   (Getty Images)
Rush Limbaugh on the sideline before an NFL game between the New England Patriots and the Indianapolis Colts Sunday, Nov. 15, 2009.
Rush Limbaugh on the sideline before an NFL game between the New England Patriots and the Indianapolis Colts Sunday, Nov. 15, 2009.   (AP Photo/AJ Mast)
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COMMENTS
Showing 3 of 278 comments
LollieDotCom
Mar 8, 2012 6:40 AM CST
It's so rare that I disagree with Bill Maher, but on this one.... Bill, I love you, but STFU.  If limbaugh can get a gig on hbo where sponsors aren't required, GREAT, in the meantime, the people are speaking to the advertisers and the advertisers are responding to their customer base. You saw this story hooked sugar daddy's money like it was a little girl in knee socks. How perfect is that, his advertiser is a market where men with money want to find young girls to take that money and I'm guessing it's not for girl scout cookies.  Talk about a fluke.  How amazing, he calls out slut, whore, and the real ones actually come a running. He's the birthplace of America's own Rwanda Radio. And Bill Maher just took up for him.  That damned early alzheimer's gets to people you'd never expect.
hidflect
Mar 7, 2012 10:31 PM CST
Truth is, RL has long ago become an albatross around the right's neck. As an attack dog, he's been biting the neighbors too much and I guess pretty much everyone wants him put down.
Deleted
Mar 7, 2012 9:45 PM CST
I'll see your 45 and raise you 5.
 

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