Next for Starbucks: Energy Drinks

'Refreshers' goes after booming market
By Evann Gastaldo,  Newser Staff
Posted Mar 22, 2012 1:40 PM CDT
The Starbucks Coffee logo in Mountain View, Calif.   (AP Photo/Paul Sakuma, File)

(Newser) – First alcohol, then juice, and now Starbucks is getting into yet another non-coffee beverage: energy drinks. The Seattle company told shareholders yesterday it will be coming out with a line of "Refreshers" drinks, which are already available at some grocery locations. The 12-ounce, 60-calorie beverages will include such flavors as raspberry pomegranate in a bid to tap a market that grew 16% last year, the Los Angeles Times reports. Starbucks also recently announced a new single-serve home espresso machine.

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