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December 2, 2008 11:03:16 AM CST

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Food Network Rethinks Its Menu

Posted Dec 18, 07 8:18 PM CST in Arts & Living 

(Newser) – The recent cancellation of Emeril Live is just one sign that the Food Network is in the throes of a transformation, reports the New York Times. Having made chefs into stars, it is now trying to keep the money rolling in while facing increased competition—including instructional cooking on the Web. The network's ratings have dipped, especially on the weekend, forcing refunds to advertisers and perhaps a shift in philosophy.

“They have decided they are mass market and they are going after the Wal-Mart crowd,” said one star chef, Mario Batali. The network also has begun trying to strike new deals with its celebs to keep money from their book deals and other outside ventures. One bright spot: Rachael Ray has renewed her contract and will add prime-time travel specials to her repertoire, the Times notes.

Source New York Times

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Emeril Lagasse's "Emeril Live" has been canceled after 10 years on the air, Food Network publicist Carrie Welch told The Associated Press.   (Associated Press)
Unlike Emeril, Rachael Ray is staying on the Food Network, though she'll make fewer episodes of "30 Minute Meals" in 2008.   (Associated Press)
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"Emeril Live" promotional spot.   (freealbania (YouTube))

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food • chef • cooking • Rachael Ray • Food Network • Emeril Lagasse


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