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Leopard Leaps to Record

Operating system becomes Apple's most successful yet

By Rob Quinn,  Newser Staff

Posted Dec 17, 2007 9:56 PM CST
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(Newser) – The NPD market research group says that the lates version of the operating system, Leopard, is Apple's most successful yet, reports Apple Insider. In its first month on the shelves, sales were 20% higher than last year's Tiger release, despite promotion being stepped down a little. Tiger sold 30% more than the year before's Panther, which outsold its Jaguar predecessor by 100%.

"It's really stunning to see Apple have one blow-out OS launch after another," an analyst said. "It's clear that Apple has hit upon the right strategy for rolling out new versions of its OS." A more cynical commentator pointed out that pent-up demand may have helped sales figures —Leopard came out four months late.

An Apple Store employee who wished not to be identified cheers hundreds who waited in the rain as they enter the building as Apple released the new Apple next-generation software, OS X Leopard, at the store at 59th Street in New York City Friday, October 26, 2007. (AP Photo/Craig Ruttle)
An Apple Store employee who wished not to be identified cheers hundreds who waited in the rain as they enter the building as Apple released the new Apple next-generation software, OS X Leopard, at the...   (Associated Press)
A customer uses an Apple MacBook with an advertisement for Leopard at an Apple store in Palo Alto, Calif. Consumers are increasingly snapping up Macintosh computers to complement their iPods and iPhones, and Leopard is Apple's most successful operating system yet. (AP Photo/Paul Sakuma)
A customer uses an Apple MacBook with an advertisement for Leopard at an Apple store in Palo Alto, Calif. Consumers are increasingly snapping up Macintosh computers to complement their iPods and iPhones,...   (Associated Press)
Apple CEO Steve Jobs talks as a photo of a leopard is shown on the screen as he talks about the release of Mac OSX Leopard. A marketing research group has found that Leopard has been Apple's most successful launch yet. (AP Photo/Paul Sakuma)
Apple CEO Steve Jobs talks as a photo of a leopard is shown on the screen as he talks about the release of Mac OSX Leopard. A marketing research group has found that Leopard has been Apple's most successful...   (Associated Press)
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Leopard outpaces Tiger
Associated Press

Reviews of Leopard
Gizmodo

 
Apple • operating system • Mac OS X Leopard • NPD Group • computer

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