Obama Camp Depicts Romney as Don Draper
Strategy is to depict him as living in the past: Politico
By John Johnson, Newser Staff
Posted Apr 13, 2012 1:28 PM CDT
Mitt Romney speaks to a crowd in Warwick, R.I., Wednesday.   (AP Photo/Steven Senne)

(Newser) – The political story generating the most buzz today seems to be "The Draperizing of Mitt Romney" by Politico. In it, the writers make the case that team Obama is trying to equate Romney with Don Draper of Mad Men, basically "a hopelessly retro figure who, on policy and in his personal life, is living in the past." It notes that David Axelrod joked to CBS that Romney "must watch Mad Men and think it's the evening news," referring to an era in which "bosses could dictate on women's health."

Applying the strategy to women's rights and the mommy wars could be politically volatile, as the recent hubbub over Hilary Rosen's she-never-worked-a-day dig on Ann Romney proved. But Politico talks to Democrats who say privately that the issue—generally, both Romneys' ability or lack thereof to relate to everyday modern families—is a winner in the long run. A Romney spokesman responds: “We’re under no illusions about their intent to smear Mitt Romney to avoid talking about the real issues, and we understand they will do or say anything in an attempt to tear him down.” (A Cafe Mom blogger thinks the Draper analogy mostly makes sense.)

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Showing 3 of 44 comments
DraftyBeer
Apr 15, 2012 10:34 AM CDT
Romney Dangerfield......He don't get any respect.....
Ucantusethatname
Apr 15, 2012 4:32 AM CDT
If Romney is Don Draper, let's not forget who Barry Soetoro is: arrogant, narcissistic, incompetent, inept, inexperienced, and unqualified to serve as president.
InferiorToYou
Apr 14, 2012 7:22 AM CDT
They should just run a 1 second TV ad during the shows aimed at the lowest IQ audience with a black screen and the words MITT IS SHIT in white block letters.