Microsoft Joins Barnes & Noble in E-Book War

Invests $300M in Nook-based subsidiary

By Matt Cantor,  Newser Staff

Posted Apr 30, 2012 7:37 AM CDT

(Newser) – There's a new major player in the battle for the e-book market. Microsoft is investing $300 million in a new Barnes & Noble subsidiary devoted to the bookseller's Nook e-reader plus its College division. Microsoft will have a 17.6% stake in the company (currently dubbed "Newco"), valued at $1.7 billion. The move could set a course for B&N to spin off the subsidiary as its own firm—one Microsoft could potentially buy—while possibly providing a boost to the Windows 8 tablet and Windows Phone.

To better fight the tablet war with Amazon and Apple, Microsoft has been seeking content for its upcoming Windows 8 tablets; the B&N deal could be a big step forward. The companies are already planning a Nook application for Windows 8. Meanwhile, the union of B&N's College and Nook ventures makes sense, TechCrunch notes, thanks to the intertwining of e-books and education—an area in which Apple has already made major inroads.

A demonstrator holds a Barnes & Noble Nook Tablet following a news conference in New York.
A demonstrator holds a Barnes & Noble Nook Tablet following a news conference in New York.   (AP Photo/Barnes & Noble, Jim Sulley, File)
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