Coke in Talks to Buy Monster
Would be Coke's biggest purchase
By Matt Cantor,  Newser User
Posted Apr 30, 2012 12:50 PM CDT
Bottles of energy drink Monster, lie on display at a market March 6, 2006 in Des Plaines, Illinois.   (Getty Images)

(Newser) – Coca-Cola is considering a monster purchase to get a bigger foothold in the world of energy drinks. The largest soft-drink company on the planet is in talks to buy Monster Beverage in what would be its biggest brand acquisition: Monster has a market capitalization of $11 billion, and the company is growing fast. At $1.7 billion, its 2011 annual revenue marked a 31% increase from 2010, and its fourth-quarter numbers were equally impressive, the Wall Street Journal reports. But the matter isn't settled: Coke may see Monster, which trades at 30 times its estimated 2012 earnings, as too expensive. The company's stock price has nearly doubled over the past year.

 

My Take on This Story
Show results without voting  |  
23%
7%
46%
5%
14%
4%