Why Teachers Raged at Kenneth Cole
David Sirota calls Cole campaign 'propaganda'
By Neal Colgrass, Newser Staff
Posted Apr 30, 2012 5:30 PM CDT
An ad campaign that sparked the ire of US teachers.   (Aweareness, Kenneth Cole Foundation)

(Newser) – Facing outcry from teachers, Kenneth Cole has offered to pull a new ad and web campaign that blithely pits "Teachers' Rights vs. Students' Rights"—and David Sirota's article at Salon explains the hubbub. For starters, a Cole foundation website is asking readers to weigh in on the question, “Should underperforming teachers be protected?” Calling the campaign "thinly veiled ideological propaganda," Sirota notes that "almost nobody believes 'underperforming teachers' should be protected."

Even teachers' unions "have been outspoken in backing 'accountability' reforms for teacher tenure," so "right off the bat, Cole is constructing a straw man." Worse for Cole and his "fellow one percenters," Sirota writes, "wealthy unionized districts in America do so well—but poorer districts have such problems." So "poverty and funding disparities" are the real issues. "I hope America sees just how wrongheaded and ideologically extreme the crusade against public schools, teachers and unions is." If Cole really pulls the ads, looks like Sirota will get his wish.

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Showing 3 of 8 comments
May 1, 2012 8:04 AM CDT
Tenure is truly archaic...unions are archaic. Supply and demand, open and fair trade always win. Absent that, things are lop-sided and the end result is a government bailout, or bankruptcy.
May 1, 2012 1:32 AM CDT
Tenure is an archaic idea. Why should one be kept on the job simply because they have been on the job for X number of years? People should keep their jobs by doing good work! Not by simply outliving the competitors. Our educational system needs a real house cleaning! Grab the "balnket" of education by the corners and shake out the lice! Maybe the "tenured" teachers should be assigned to the troubled areas? This tenure phenomenon is prevalent from grade school thru college and needs to end. ....just saying...I never got to keep a job simply by showing up every day.....
Apr 30, 2012 6:29 PM CDT
Who the f**k is Kenneth Cole and why should anyone care what he thinks, says or does? Seriously, I've never heard of this being.