Hulu Moves to Zap Free TV
...Unless you're already paying for cable
By Kevin Spak, Newser User
Posted May 1, 2012 10:50 AM CDT
Shown is a screen shot of the Hulu.com Web site.    (AP Photo/Hulu.com)

(Newser) – Using Hulu to avoid paying for cable may not work for much longer: The TV site plans to implement a new "authentication" model, forcing viewers to prove they're pay TV customers by signing in with their cable or satellite account number, sources tell the New York Post, adding that it's what prompted one longtime Hulu investor, Providence Equity Partners, to cash out last week. Fox is expected to begin talks soon with Comcast and TV Everywhere to require authentication.

But don't panic just yet. A source at Hulu tells TechCrunch that while Hulu has been talking about authentication since 2009, it "has no interest in being a first mover here," so it'll probably be years before anything is implemented. Mashable's sources say ABC and NBC may soon implement a delay between when a show airs and when it goes on Hulu, or authorization-lock their mobile apps, but it's not imminent. Fox already does this, and requires authentication for certain shows. Some of the talks the Post referenced appear to simply be expanding which cable providers have access to those shows.

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Showing 3 of 18 comments
14theGipper
May 1, 2012 9:45 PM CDT
Have at it..... and watch the Hulu subscriptions tank. Who would subscribe (and pay) for Hulu if they already have cable? I guess people will just have to turn to the always supportive, customer friendly, fair and equal internet torrent sites to acquire programming for absolutely nothing. Im not paying a cable company $140 for 200 channels in which 180 I don't want, no matter how difficult they make it otherwise. The shows I want to watch are just a mouseclick away..... boggles the mind how blind some businesses are to their own customers.
TrEy771
May 1, 2012 4:42 PM CDT
What about those of use who pay for Hulu?
mockingbird
May 1, 2012 3:42 PM CDT
*shrugs* More pirated content, more video games experienced, more music played and listened to - perhaps even more books read and family talked with. I second what several of the previous responders have said about waiting for the Baby Boomers to die off.