Skip to: Content
Skip to: Site Navigation
Skip to: Search

October 12, 2008 4:37:17 PM CDT

Learn about Newser Points »

« Back to the grid | Next story »

MTV Meets Web 2.0 Halfway

Posted Apr 17, 07 1:26 PM CDT in Business,  Technology,  Arts & Living,  Glossies 

(Newser) – MTV is fighting an unprecedented drop-off in ratings by tapping straight into the YouTube generation. The revamped bastion of youth culture will be less cable channel and more media hub, letting its teen viewers decide—and create—what they want to see, while keeping them connected to their digital world.

The new MTV will collect material from Web memes, as in the new series "Scarred," which features short videos of crashes, accidents, and wipeouts. It will also rely heavily on user-generated content: witness "Jack My School," in which Ryan Seacrest tries to convince one lucky viewer's principal to improve her school.

Source Los Angeles Times

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon

Related Newser Stories

  • Internet Killed the Video Star That Killed the Radio Star

    Jun 7, 08 9:44 AM CDT
    Internet Killed the Video Star That Killed the Radio Star The MTV generation is pushing middle age, and its favored video-delivery system is falling victim to YouTube, the Independent reports. Younger audiences–those key 16- to 24-year-olds–turn to the Internet for the hottest new music, and MTV's attempts to reconnect have failed. They include stabs at social networking and user-generated content. More »

  • Sexes Split on Web Watching Habits

    Feb 14, 08 8:48 AM CST
    Sexes Split on Web Watching Habits Women like watching network TV on the web, while men would rather click around and watch short, funny clips, a Nielsen Online study has found. The survey, Nielsen's first major one of its kind, found women are twice as likely to go to network web sites, and men in the 18-34 age bracket were more than twice as likely as women the same age to watch user-generated media like YouTube clips. More »

  • TV Run for Web-Dud 'Quarterlife'

    Dec 24, 07 9:47 AM CST
    TV Run for Web-Dud 'Quarterlife' YouTube buzz is tough to manufacture, and so far NBC’s “Quarterlife,” the network's experiment in TV-quality production for the web, hasn’t managed. The last dozen episodes have each drawn around 100,000 views between MySpace and YouTube combined, which isn’t many eyeballs in the TV world. Regardless, NBC will complete its web-to-TV play by broadcasting the series in February, the New York Times reports. More »

  • ID Theft Targets Celeb Victim: Herman Munster

    Jun 21, 07 12:20 PM CDT
    ID Theft Targets Celeb Victim: Herman Munster A fan of classic TV sitcoms apparently set a trap for an online identity thief—who fell for it hook, line, and remote control. A credit card number up for sale in an underground chat room that caters to crooks recently caught the attention of a security company monitor who suspected shenanigans because of the purported cardholder's name: "Herman Munster." More »

  • TV Moguls Blast Web Rivals

    May 9, 07 8:01 AM CDT
    A panel of top television executives at a Vegas conference yesterday went on the offensive against their digital rivals, blasting the perception that cell phones, the Web, and other digital formats are killing their business. Quite the contrary, pronounced Time Warner CEO Richard Parsons: "The Googles, they are the Custer of the modern world. We are the Sioux Nation." More »

MTV Presents The Hills: Live Finale Party   (Getty Images (by Event))
Jamelia Launches MTV And Rougeberry From Body Shop   (Getty Images (by Event))
Mary J. Blige   (Getty Images)
Ashton Kutcher arrives at a screening of an HBO documentary in West Hollywood, Calif., on Nov. 15, 2006. Kutcher   (Associated Press)
Canadian singer Nelly Furtado poses back   (Getty Images)
Studio at the MTV EMA 2006   (Getty Images)
« Prev« Prev | Next »Next » Slideshow

Threads (
1
 of 6)

Tags

Internet  • television  • YouTube  • media  • MTV  • pop culture  • user generated content


Loading...

Premium Articles from HighBeam

Find more articles like this

Today's Most Popular

Loading...

Other Home Stories

What is Newser?

2008 Codie Finalist

Newser gives you more news in less time. We search for the best and most important stories all over the web, read them for you, and deliver concise and sharp summaries—along with links to the full text. Newser provides a way to stay on top of an ever-expanding horizon of news and opinion—politics, sports, business, trends, technology, personalities, crimes, and controversies. Newser keeps you not just better informed, but, with our signature graphic interface and smart condensed format, more enjoyably informed.

Learn more »