Man Changes Name to Tyrannosaurus Rex He argues that it'll be good for branding By Kevin Spak, Newser Staff Posted May 8, 2012 11:43 AM CDT 6 comments Comments A visitor looks at a the skull of a Tyrannosaurus Rex at the all-new 14,000 square foot Dinosaur Hall permanent exhibition at the Natural History Museum of Los Angeles. (Getty Images/AFP) (Newser) – When he woke up yesterday, Tyrannosaurus Rex's name was Tyler Gold. But after a court hearing, the 23-year-old Nebraska man can legally call himself the king of the lizards, the York News Times reports, in a story spotted by NPR. Gold told the court he was changing his name "because the (T-Rex designation) is cooler. Also, as an entrepreneur, name recognition is important, and the new name is more recognizable." The court deemed that sensible, and now his legal name is Tyrannosaurus Rex Joseph Gold. Maybe he can hang out with Beezow Doo-Doo Zopittybop-Bop-Bop?