Poll: Users Don't Trust Facebook
And they don't click on sponsored content or ads
By Kevin Spak, Newser User
Posted May 15, 2012 8:48 AM CDT
The 'Facebook' logo is reflected in a young Indian woman's sunglasses as she browses on a tablet in Bangalore on May 15, 2012.   (Getty Images)

(Newser) – Investors are going wild for Facebook, but the site's actual users are less enthusiastic about its prospects, a new AP-CNBC poll reveals. Half of respondents said Facebook was overvalued at its presumed $100 billion valuation, and that shot up to 62% among active investors. Part of the reason they're probably skeptical: They're not clicking on ads. Just 4% of users said they often clicked on ads, which is only a hair better than the 2%-3% industry standard on banner ads.

Nor were most onboard with Facebook's e-commerce ambitions; 54% said they wouldn't feel safe using the platform to purchase goods or services, or make other financial transactions. Indeed, many are wary of the information Facebook already has, with 59% saying they don't trust the site to protect their privacy. But to be fair, privacy concerns have always dogged, and rarely hurt, the company, and younger users were much more enthusiastic about its prospects. Among those under 35, 59% thought Facebook shares would be a good investment.

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Showing 3 of 8 comments
May 16, 2012 1:22 AM CDT
Hmmm! Users don't trust Facebook (which they shouldn't), but they use it anyway. What's that tell us about the smarts of Facebook users overall? If God gave us the Internet, the devil gave us Facebook and Google.
May 15, 2012 11:34 AM CDT
No company with an internet database keeps your information safe. What a stupid idea to even talk about Facebook like that. Safety + Internet = Let Me Sell you this Anti-Tiger Rock Don't put your data on the net. Get it from the net. Be like water.
May 15, 2012 11:22 AM CDT
A Facebook users are is a commodity for sale by Facebook to make Zuckerfuck more money. Delete your cookies and cancel your Facebook now if you are smart.