Angry Birds to Launch Luxury Jewelry Line
$290 for the silver Mighty Eagle Ring
By Dustin Lushing, Newser Staff
Posted May 18, 2012 5:26 PM CDT
A photo of The Mighty Eagle Ring.   (angrybirds.primesmith.com)

(Newser) – The gigantically popular app Angry Birds is extending its brand into ... luxury jewelry? After hitting 1 billion downloads in May and launching successful lines of toys and clothes, game-maker Rovio is testing its merchandise appeal with a more upscale clientele, reports Forbes. The launch item is a $290 silver ring, designed by a prominent Finnish jeweler, and depicting the Mighty Eagle character from the mobile game.

Later on, pendants and bracelets featuring the belligerent avians will be up for sale for around $50 each. Rovio is collaborating on the venture with jewelry company Primesmith, which is developing lines based on other digital franchises seen in smartphone apps and on Facebook, note Forbes.

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Showing 3 of 6 comments
Max67
Feb 15, 2013 8:29 AM CST
This ring is really stylish, I even have not expected when I had read this news there
Fondue
May 19, 2012 10:45 PM CDT
People are dumb. I guarantee you some idiot is buying one or two of these thinking, "It's an investment." And some other idiot is thinking, "What an awesome engagement ring."
laslow
May 19, 2012 2:57 AM CDT
The people at Rovio are just laughing all the way to the bank...