Angry Birds to Launch Luxury Jewelry Line

$290 for the silver Mighty Eagle Ring

By Dustin Lushing,  Newser Staff

Posted May 18, 2012 5:26 PM CDT

(Newser) – The gigantically popular app Angry Birds is extending its brand into ... luxury jewelry? After hitting 1 billion downloads in May and launching successful lines of toys and clothes, game-maker Rovio is testing its merchandise appeal with a more upscale clientele, reports Forbes. The launch item is a $290 silver ring, designed by a prominent Finnish jeweler, and depicting the Mighty Eagle character from the mobile game.

Later on, pendants and bracelets featuring the belligerent avians will be up for sale for around $50 each. Rovio is collaborating on the venture with jewelry company Primesmith, which is developing lines based on other digital franchises seen in smartphone apps and on Facebook, note Forbes.

A photo of The Mighty Eagle Ring.
A photo of The Mighty Eagle Ring.   (angrybirds.primesmith.com)
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