Angry Birds to Launch Luxury Jewelry Line

The gigantically popular app Angry Birds is extending its brand into ... luxury jewelry? After hitting 1 billion downloads in May and launching successful lines of toys and clothes, game-maker Rovio is testing its merchandise appeal with a more upscale clientele, reports Forbes. The launch item is a $290 silver ring, designed by a prominent Finnish jeweler, and depicting the Mighty Eagle character from the mobile game.

Later on, pendants and bracelets featuring the belligerent avians will be up for sale for around $50 each. Rovio is collaborating on the venture with jewelry company Primesmith, which is developing lines based on other digital franchises seen in smartphone apps and on Facebook, note Forbes. (More Angry Birds stories.)