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Facebook's Stock Should Trade at ... $13.80

MarketWatch columnist has bad news for investors

By John Johnson,  Newser Staff

Posted May 25, 2012 12:44 PM CDT

(Newser) – Facebook shares are trading well south of the $38 IPO price, prompting Mark Hulbert of MarketWatch to wonder what the true price should be. Facebook investors might want to shield their eyes from his answer: $13.80. He derives the figure in part with the help of a new study that calculates projected revenue growth for an average company after its IPO. Optimists, of course, can argue that Facebook is no "average" company and could increase its revenue and profitability lickety-split.

But as one of the study authors points out, “the bigger a company gets, the harder it is to maintain percentage growth.” And Facebook is already huge in terms of market cap. Which means, writes Hulbert, that "my back-of-the-envelope calculations for this column could very well be too optimistic rather than too pessimistic." Click for the details.

The Nasdaq MarketSite is seen in New York this week.
The Nasdaq MarketSite is seen in New York this week.   (AP Photo/Mark Lennihan)
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COMMENTS
Showing 3 of 13 comments
wwwonderer
May 25, 2012 2:26 PM CDT
Price to Earnings ratio (P/E) What your company is worth (total shares x share price) vs. how much they make in a year: Google $192B, P/E = 17.8 Apple $524B, P/E = 13.68 Intel $129B, P/E = 10.9 Wal-mart $221B, P/E = 14 3M $58B, P/E = 13.9 GM $35B, P/E = 6.5 McDonald's $92B, P/E = 17 Facebook $67B, P/E = 100 Seriously? Now I don't trade at all and am no knowledgeable about financials like that. So if anyone has better undersrtand of actual trading let me know.
cheongyei
May 25, 2012 1:38 PM CDT
I still don't get Facebook or find any value there.
carbonated_turtle
May 25, 2012 1:28 PM CDT
Is this actually the real world, or have I slipped into an alternate dimension where shit like this has become front page news? All this over a site that's nothing more than personalized ads.
 

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