Pay Your Respects at Ben & Jerry's 'Flavor Graveyard'
Vermont site features company's past misses
By Matt Cantor,  Newser User
Posted May 28, 2012 9:44 AM CDT
Updated Jun 2, 2012 7:20 AM CDT
A screen grab from Ben and Jerry's virtual ice cream flavor graveyard.   (
camera-icon View 1 more image

(Newser) – Ever find yourself missing Rainforest Crunch? How about Fresh Georgia Peach, or Wild Maine Blueberry? Console yourself by making a pilgrimage to Ben & Jerry's Flavor Graveyard in Waterbury, Vermont. The cemetery features gravestones for flavors dead and gone, driven off store shelves because they sold poorly, were too difficult to make, or required an overly expensive ingredient, NPR reports. Tasty lost flavors are honored with poems.

Take Rainforest Crunch: "That nutty brittle from exotic places got sticky in between our braces. 1989-1996," the company's publicity chief recites. Favored former flavors have a shot at new life if customers—who have been spotted depositing flowers next to the headstones—demand it. But the exec freely admits some major missteps, like "the dreaded Sugar Plum," which combined plums and caramel. You can visit the cemetery virtually here.