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Tim Cook: Apple Will 'Double Down' on Secrecy

CEO hopes to bring some manufacturing to US

By Matt Cantor,  Newser Staff

Posted May 30, 2012 11:55 AM CDT

(Newser) – If you thought Apple was secretive under Steve Jobs, brace yourself: Tim Cook says his company is going to "double down" on its strategy of keeping mum. "I feel strongly that being secretive on the product side of our business is so important," the CEO said at the D: All Things Digital conference outside Los Angeles. Still, he was willing to reveal a bit of what Apple is up to: A Siri update, an improved Apple TV, and increased Facebook integration.

In his second public interview as CEO, Cook said Apple is holding monthly audits of working conditions at a Chinese plant. He also envisioned a future in which some Apple products are made Stateside—"not just for the US market, but things that can be exported for the world." He also noted the improving sales of Apple TV: It's sold 2.7 million Internet receivers already this year, compared to 2.8 million throughout last year. It's "an area of intense interest to us," he said, according to the San Francisco Chronicle.

Apple CEO Tim Cook speaks before introducing the new iPad during an event in San Francisco, Wednesday, March 7, 2012.
Apple CEO Tim Cook speaks before introducing the new iPad during an event in San Francisco, Wednesday, March 7, 2012.   (AP Photo/Paul Sakuma)
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COMMENTS
Showing 3 of 5 comments
omnipotentpoobah
May 30, 2012 8:32 PM CDT
Is every Apple CEO born in a black turtleneck? Imitation may be the sincerest form of flatery, but dude, this is just creepy.
HarryBeaver
May 30, 2012 8:17 PM CDT
Can't wait for the combined factory and euthanasia center
hatchling1
May 30, 2012 3:44 PM CDT
I don't want more "Facebook" integration. I refuse to participate in Facebook for privacy reasons and because it's become a huge marketing tool. I'm sick and tired of being targeted. I don't "like" products or companies, I don't sign into anything using Facebook because of commercial tracking. I don't want to be targeted for ads. I am on the verge of becoming a curmudgeon by definition, just because I prefer to keep my private life.. private. I'm weird that way.  I know I've given up some privacy just by surfing the web, but I'd rather not enable even more intrusion through Facebook.  
 

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