JCPenney Father's Day Ad Features 2 Dads Follows anti-Ellen DeGeneres boycott attempt By Matt Cantor, Newser User Posted May 31, 2012 3:47 PM CDT 75 comments Comments The Father's Day ad. (JCPenney via Joe. My. God.) (Newser) – Looks like JCPenney is sticking it to those who slammed Ellen DeGeneres' hiring as its spokeswoman. The company's new Father's Day ad shows two "real-life" dads playing with their two actual kids, JCPenney says. "First Pals: What makes Dad so cool?" the ad's copy asks, according to blogger Joe. My. God. "He's the swim coach, tent maker, best friend, bike fixer and hug giver—all rolled into one. Or two." The ad, Gawker notes, follows the American Family Association's One Million Moms' attempt to launch a boycott over DeGeneres' hiring earlier this year.