Pizza Hut Launches P'Zolo, With Eye on Subway
Meat-stuffed sandwich unveiled this week
By Dustin Lushing, Newser Staff
Posted Jun 6, 2012 3:58 PM CDT
Pizza Hut has launched the P'Zolo.   (PRNewsFoto/Pizza Hut)

(Newser) – Pizza Hut is entering the sandwich arena and going after fast-food powerhouse Subway with the launch of a new offering this week, the P'Zolo. The $3 P'Zolo premieres in three flavors—Italian Steak, Buffalo Chicken, and Meat Trio—and "looks like a cross between a sub, a roll and a Costco-style chicken bake," writes Tiffany Hsu at the Los Angeles Times.

In the eyes of Pizza Hut, of course, it's nothing short of revolutionary. “It's a new flavor creation that is leaving the sub category behind," says a marketing official. The retailer's not-too-subtle ad campaign for the P'Zolo is dubbed the "Subway Takeover" and includes the redecorating of two Chicago subway trains into massive P'Zolos. Big money's at stake: Subway is currently the No. 2 US restaurant chain in sales, behind McDonald's.

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Showing 3 of 25 comments
Jun 7, 2012 12:13 AM CDT
They look great. . .for a sandwich whose contents looked like they were squeezed out of a caulking gun a la Taco Bell. (Hint: don't EVER look at your food being prepared at a TB. Trust me.) Too bad there's not a Pizza Hut within 20 mile of my house--and I live in a major metro!
Jun 6, 2012 10:48 PM CDT
Pizza Hut will never beat Subway... it's just a matter of stores. Subway is nearly as prolific as Starbucks.
Jun 6, 2012 9:42 PM CDT
nice li'l advertisement in the form of a news article...